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Budweiser will ship beer that it cannot sell in Qatar to the winning country

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Dubai, United Arab Emirates (CNN) – Qatar’s last-minute decision to ban alcohol in World Cup stadiums left Budweiser with tons of beer in its hands. The company has an innovative unloading solution.

Budweiser will ship unsold buds to the state that wins the championship, and the company said in a tweet. The company confirmed the plans in a statement to CNN Business, writing that it “wants to bring this celebration of FIFA World Cup stadiums to fans in the winning nation.”

Anheuser-Busch InBev spokesperson said in a statement.

The same old age – some days seulement avant the coup d’envoi of the Coupe du monde – Qatar is an annoncé that ses huit stades ne pouvaient pas vendre de Budweiser alcoolisée, ne laissant aux fans qu’une seule beer option: the Bud Zero Without alcohol.

Qatar is a very conservative Islamic country, which tightly regulates the sale and consumption of alcoholic beverages. In September, officials said that fans with tickets could purchase an alcoholic beer three hours before kick-off and for an hour after the final whistle, but not during the game.

“Following discussions between the host country authorities and FIFA, it was decided to focus on the sale of alcoholic beverages at the FIFA Fan Fest, other fan destinations and licensed venues, and to remove the beer outlets near the 2022 FIFA World Cup stadium in Qatar,” FIFA, soccer’s governing body, said. he said last week.

Budweiser tweeted, “Well, that’s embarrassing,” though the social media post was quickly deleted.

“As partners of FIFA for more than three decades, we look forward to energizing FIFA World Cup campaigns around the world to celebrate football with our customers,” said a FIFA spokesperson AB-InBev in a previous press release. “Some of the planned activities at the stadium could not take place due to circumstances beyond our control.”

AB InBev paid $75 million to sponsor FIFA, according to multiple reports. Thus, this decision, which has thrown a wrench into the company’s marketing plans for the World Cup, significantly reduces its presence to the thousands of World Cup fans. However, it’s safe to say that most of it – his TV commercials with King of Football Lionel Messi and Neymar Jr. – were unaffected.

The FIFA World Cup Qatar 2022 will be held until December 18.

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