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Arena Market: France

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Post-covid hiatus and hiatus, Arenas are offering more shows than ever before. But the sheer number of events is causing some to worry about oversupply – and consumers’ changing behavior when it comes to buying last-minute tickets raises more concerns.

Malika Seguino, director general of the Living Prodis Association, indicated that the organization will carry out an “assessment in September” in order to “think about an economic model perhaps at the end of the cycle”.
Accor Hotel has made the Covid crisis an opportunity to accelerate the company’s transformation plans. The company launched a new business group called Paris Entertainment Company, becoming a multi-theater operator.

Accor Hotel has made the Covid crisis an opportunity to accelerate the company’s transformation plans.

The company will add a new arena (3,500-9,000 capacity) currently under construction in northeast Paris for the 2024 Olympic Games, to its portfolio of Accor Arena and Bataclan (500-1,700). “It will be a smart arena that will provide a richer, more personalized and immersive experience thanks to digital tools,” said Nicolas Dubo, CEO of Accor Arena. It will have a positive impact on the local community. »

The group developed its model of activism purely “show place” that doesn’t have enough events that are produisent, in a “lieu d’experience”, with diversified e-spaces all over the place and visitor’s accommodations the days. This will apply to its properties. “We’ve created activities that allow the audience to have a holistic experience, both before and after the main event,” explains Dupeux.

As part of this centre, the Accor Arena has undergone major changes, including a new B2B suite called Somewhere with a talkeasy bar; a new local French restaurant, L’Ami Coq, serving dishes from all regions of France; A new co-working space and reception suite called L’Appartement, inspired by a typical Haussmann apartment, with a balcony offering a panoramic view.

A new after-show club called Phantom will open in November 2022, with an area of ​​3,500 square meters for clubbing after the main shows.

“Rap and urban music (French or international) shine a lot this season at the Accor Arena,”

This year the site is hosting the UFC for the first time in France, and Dupeux sees esports as a strong market trend as it helps the site grow in its home market. “Rap and urban music (French or international) shine a lot this season at the Accor Arena,” he adds. “We’re seeing more and more residencies for rap artists this season, and that means three or four dates in a row.

Rock, pop, pop and punk are also doing well – we recently welcomed Tool, KISS, The Scorpions, Sting, The Cure and The Offspring. The Paris La Défense Arena’s multifunctional retractable roof is a unique space capable of accommodating between 10,000 and 40,000 people.

“The international live performance market is doing very well in France,” says reservations manager Rafael Plaas, noting that many venues will not be available at the end of 2023 and 2024 due to France hosting the FIFA World Cup. Rugby and Olympics / Paralympic Games. Combined with the rescheduled shows from the pandemic, this means the venue is expected to host twice as many events in the 2022-23 season as it did in 2018-19 – a record year.

“One of the biggest threats (like everyone else in the industry) is the impact of the pandemic and the Ukraine crisis on ticket holders, promoters and venues.”

“One of the biggest threats (as for anyone in the industry) is the impact of the pandemic and the Ukraine crisis on ticket holders, promoters and venues,” Blass notes. “After two years of confinement (even with the blanket support of the French government), our sector is understaffed and bloated. Sales cycles are slower and less aggressive than before Covid.”

She says the biggest challenge, with the French promoters, is ensuring a post-pandemic boom by not allowing production prices and locations to skyrocket, and the concomitant spike in ticket prices. Blass says the site is working on a ticketing platform to combat the effects of ticket ads.

Performing artists include: Iron Maiden, Ninho and Bruce Springsteen. For visits outside the capital, Lyon’s Halle Tony Garnier is a regular stop. With a full seating configuration of 4,416 up to a stand/seat configuration that can seat 17,000 people, the 210 x 80m space will accommodate spectators of shows such as The Cure, Romeo Elvis and Dadju.

Performing artists include: Iron Maiden, Ninho and Bruce Springsteen

The Zénith Espaces franchise is a network of theatre-like spaces across France, with a wide range of capacities. Zénith de Strasbourg (12709) is at the upper end of the range in eastern France. The modular venue can be configured to seat no more than 1,483 and can provide products such as lights, audio, video and back line through Lagoona Partner. The acts scheduled to be shown here are Sting, The Cure, Dadju, and Disney in Concert.

In western France, the metropolitan area of ​​Nantes has a population of over a million, making Zenith (9000) another regular tourist stop. Acts to be played in 2022 include: Marillion, The Cure, and Arcade Fire.

Artists who have performed there include Beyoncé, Bruce Springsteen, Shakira, Rihanna and Moses.

In addition to offering an indoor capacity of 19,636, Zénith de Nancy has an outdoor amphitheater with a capacity of 25,000, making it the first venue in Europe to offer a reversible outdoor theatre. It houses three staging and production offices, nine dressing rooms for artists and a catering area with a dining room for artists, production staff and technicians.

Near the Mediterranean coast, the Sud de France Arena in Montpellier is the second largest new generation multifunctional arena in France. It was able to hold 7,500 people with a maximum capacity of 13,500 and opened in 2010. Artists who have performed there include Beyoncé, Bruce Springsteen, Shakira, Rihanna and Muse.

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