Home News Lavazza buys MaxiCoffee of France for an undisclosed sum

Lavazza buys MaxiCoffee of France for an undisclosed sum

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Lavazza says the acquisition of the roaster, equipment and service provider will strengthen its presence in the French retail and e-commerce markets.

Lavazza hit record sales last year, posting sales growth of 10% in the French market Image Credit: via Shutterstock

Italian coffee roaster Lavazza is set to acquire French roaster, distributor and service provider MaxiCoffee to boost its e-commerce and retail presence in France.

Founded in 2007, MaxiCoffee currently markets and distributes coffee products including espresso machines, coffee grinders and packaged coffee from more than 350 brands through its e-commerce platform.

The company also operates a roaster and 60 points of sale throughout France.

Lavazza did not disclose the financial details of the purchase, but said MaxiCoffee will remain independent after the deal.

The Lavazza report also adds that MaxiCoffee CEO Christophe Brancato will reinvest in MaxiCoffee’s equity capital with a minority stake.

Lavassa achieved record sales last year, with the French market reporting sales growth of 10% as part of an 11% annual sales increase to €2.3 billion (€2.4 billion).

Lavazza bought French coffee brand Carte Noir in February 2016 for $800 million ($835 million). At the time, the company announced that it would triple its revenue in France, which it sees as a key European market for growth.

The acquisition also includes the Carte Noir manufacturing facility in Montpellier, which is now one of six global Lavazza manufacturing sites.

Previous Lavazza acquisitions include Danish coffee roaster Mérylt in 2016, Canadian Organic Coffee Company Café Kicking Horse in 2017, and Australian coffee distributor Blue Pot Coffee Co in 2018.

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