Home News MINT expands its European presence by opening up to the French market

MINT expands its European presence by opening up to the French market

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Paris, France, December 1, 2022 – MINT, the world leader in advertising asset management (ARM) software, is expanding its European presence today with the opening of a new office in Paris, France.

Powered by AI and automation, MINT’s Advertising Resource Management (ARM) solutions improve governance, transparency and efficiency in the media buying process for brands and their agencies. In 2021, Tikehau Capital signed an agreement to acquire 25% of the capital of MINT.

MINT France will expand MINT’s existing European presence to serve French advertising brands. The office will provide local staff for all customer-facing activities, including sales, marketing and customer success. The Paris office strengthens the company’s global presence in Italy, Brazil and the United Kingdom.

According to Groupe M, France shows the most dynamic growth in the EMEA region at +11.1% expected in 2022, followed by the UK at +9.3% and Germany at +9.1%. Overall, the net size of the French digital advertising market (search, display, addressable TV, programmatic radio and DOOH) is estimated at €530 million in 2022, +14.1% compared to 2021 and +30.9% compared to 2021.2019, according to Kander’s integrated advertising market metric. By 2023, Magna (IPG Mediabrands) is expected to grow +8.6% for digital advertising in France, despite the challenging economic environment.

“The size and dynamic growth of the French advertising market makes it an essential step in MINT’s expansion into Europe. We look forward to partnering with French brands on the way to managing advertising resources,” said Salvatore Internolo, Director of Development at MINT.

MINT will be a co-sponsor of the Forum d’Alliance Digitale (IAB France & Mobile Marketing Association) event on December 1, 2022 and the Bigg Boss winter event taking place from December 9-11, 2022.

The MINT France office is located at 40 rue du Colisée, 75008 Paris.

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