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Apple aims to unveil its mixed reality headset this spring

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Apple’s highly anticipated mixed reality headset could be unveiled ahead of the company’s Worldwide Developers Conference (WWDC).

Apple’s headset, which is expected to be called ‘Reality Pro’, will likely offer virtual reality (VR) and augmented reality (AR) capabilities so wearers can immerse themselves in a virtual world or overlay digital data on real images in real time.

Bloomberg’s Mark Gorman – a reporter with an excellent track record when it comes to Apple forecasts – said on Sunday After a series of delays with the device since Apple decided to start developing it around five years ago, the giant tech “currently aims to unveil it this spring ahead of its annual Worldwide Developers Conference in June.”

This is consistent with Comments late last week He generally trusts Apple analyst Ming-Chi Kuo whose contacts in Apple’s supply chain led him to believe the device would go on sale either at the end of the second quarter, or possibly during the third quarter, that is to say from July to September.

In other words, revealing it in the spring would give Apple enough time to launch a massive marketing campaign before a sales campaign a few months later.

And Kuo, like Gurman, also thinks Apple will hold an event unveiling the mixed reality headset in the spring, possibly during or just before the WWDC event.

Introducing the Apple AR/VR Headset Ian Zilbo

The Gurman report also claims that Apple has already given the headset to “a small number of high-level developers” for testing, so they can start building third-party apps for the device. Its report adds that the headset’s operating system is called “Borealis” within the company, but will be marketed as “xrOS”.

Most recently, Apple was expected to unveil the headset at an event this month before it starts shipping somewhere from April to June. But due to what Kuo said were “problems with mechanical component drop testing and SDK availability,” Apple engineers needed more time to deal with the challenges, and it looks like the company is now aiming for spring detection before the device is shipped multiple times. After several months.

Whatever happens, it finally looks like 2023 will be the year Apple brings its long-awaited mixed reality headset to market. Gurman adds that the company “is betting on the product as a fashionable new introduction of the year.” We can’t wait to see it.

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