Kicking off another week of news and headlines from Cupertino, this week’s Apple Loop includes the latest iPhone price hike, display issues on the iPhone 14 Pro, MacBook Pro update finally arrives, M2 Pro benchmarks, Apple’s microLED plans, the future of iPad’s HomePod, and more. Some of the clues point to the Apple Classical.
The Apple Loop is here to remind you of some of the many Apple discussions over the past seven days (And you can read our weekly Android news roundup here on Forbes).
Potential iPhone price could boost demand
More details have been revealed about Apple’s potential price increase on its 2023 premium iPhones, with the planned $100 addition to the expected Pro phones. It’s a price hike for the iPhone 15 Pro and iPhone 15 Pro Max models, but the intended target is the vanilla iPhone 15. With a bigger gap in the Pro models, will this boost sales of the entry-level smartphone?
“This is a bold move designed to boost iPhone 15 and iPhone 15 Plus sales, in the wake of weak demand for the iPhone 14 and iPhone 14 Plus models. It’s a classic solution from Apple, to counter industry watchers who thought they were lowering prices to standard models. would be the obvious solution. »
Quickly view issues with the iPhone 14
After reports last weekend of display issues on iPhone 14 Pro and iPhone 14 Pro Max users, Apple rushed to release an updated version of iOS 16. With lines horizontal images appearing on the screens of the affected phones, this was a highly visible bug that required a quick fix. Forbes Gordon Kelly tracked the progress of the bug over the week:
“iPhone 14 Pro and Pro Max models have a weird issue that causes horizontal lines to flicker on their screens…iOS 16.3 release candidate is now live, and testing reveals it includes a fix for horizontal lines. »
The updated MacBook Pro is finally here
Apple’s update for the professional MacBook Pro, expected since last October, has finally arrived. 14-inch and 16-inch MacBook Pro models are now available with either the M2 Pro or M2 Ultra chipsets, along with comprehensive updates to the latest components and connectivity options:
“Essentially, Apple has taken the MacBook Pro portfolio from 2021, upgraded a number of popular components, and expanded specs to stay relatively in the same place compared to the competition…The new MacBook Pro laptops will deliver measurable gains to those with high needs. . » performance of their laptops. It also indicates that these MacBook Pro models, while usable by consumers, are intended for more specialized roles. ”
Mac mini unveils the performance of the M2 Pro
For many, the big question is how well the M2 Pro and M2 Max will perform compared to the M1-based models. With benchmarks now available (presumably review units banned now), it’s possible to start answering that question with the Mac Mini M2 Pro announced this week:
The M2 Pro-powered Mac Mini performs nearly as well as the M2-powered machine in single-core tests, scoring 1,952. However, it outperformed the M1 and M2 chips in multi-core tests, scoring 15,013 points, which which is 66% faster. Almost as fast as the entry-level Mac Mini from 2023 and 189% faster than the M1-based Mac Mini from 2020.”
The bright future of bright light displays
Looking further down the portfolio, Apple’s move to microLED, which will begin with the upcoming Apple Watch Ultra, is slated for the next decade.
After launching the Apple Watch Ultra in 2024, Gurman expects Apple’s custom microLED displays to extend to the iPhone, with the iPad and Mac likely to follow at a later date. products. , but it may take a decade for it to appear on the Mac due to the complexity of the technology at such an early stage.
An iPad for your home
Apple is preparing to strengthen its “home” product lines by planning an iPad-like HomePod. This will allow Apple to take over both Google and Amazon in the smart home stakes, and no doubt tight integration with Apple’s proprietary cloud services:
It’s said to be “essentially an unobtrusive iPad” that acts as a hub for controlling thermostats, lights and security systems, while also enabling FaceTime chats. It can be mounted on walls with magnetic clips or positioned like a regular iPad. home hub type. »
(fleurberg via Engadget).
There may not be a separate music entry for the Eurovision Song Contest on Apple’s Universal Services. However, the Apple Music app continues to hint that another classic could still benefit from an “all you can listen to” subscription service:
“With iOS 16.3 RC, Apple tweaked and added some strings in the Music app about the now renamed Apple Music Classical (it was only Apple Classic until 16.3 beta 2). Looks like they’re still working on it. »
(iSoftware Updates via Mac Rumors).
The Apple Loop brings you seven days of special events every weekend here at Forbes. Don’t forget to follow me so you don’t miss any future coverage. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column Android Circuit is also available on Forbes.