Home tech What if Audi made public transport? This Movin’On Challenge Design concept blurs the lines between luxury and utility

What if Audi made public transport? This Movin’On Challenge Design concept blurs the lines between luxury and utility

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Have you ever looked around while stuck in traffic, only to see yourself surrounded by big cars with only one or two people inside? Personal transport ownership is great for society, but not so much for the real environment in which our society lives. However, it’s hard to get rid of the idea that bigger, more expensive cars make you feel like you belong to a certain class of society. For Marko Petrovic, designer and founder of MarkDesignStudio, the answer was simple: to make luxury eco-friendly, all you have to do is blur the line between luxury and utility. People will love using public transport if they look cool and wear Audi, BMW, Mercedes-Benz or any other brand name badges. If the only obstacle to mass transit adoption is that private cars look better and feel more premium, the solution was obvious. Make public facilities amazing!

Concept NTU (New TransportationUtility) is this year’s application for the Movin’On Challenge Design (formerly Design Michelin Challenge), on the theme “Balance Sustainability”. The concept focuses on the three recognized pillars of sustainability: people, profit and planet. While transportation exists in three mediums – land, air, and water, Petrovic’s concept is primarily land-focused, but can easily be transferred to other areas of transportation. People and the planet will benefit simply by combining to create an efficient utility that the public wants to use. The Concept NTU can accommodate six people in a transparent gondola which is transported on a solar-powered electric platform. The capsule concept makes efficient use of this space by ensuring it does not empty out and uses fixed routes, almost like a tram or rail system, creating a robust centralized utility service powered by clean energy. How does the profit factor work? Well, these transport modules are created directly by brands, which do not focus on personal property but on public service. Brands can expand their offer by offering customization packages for the vehicle experience and user interface.

designer: Marko Petrovich

Click here to visit the Movin’On Challenge Design site to learn more about the 2023 Challenge.
Click here to see all of the 2022 challenge winners.

The NTU concept can be broken down into three distinct parts – the chassis, the polycarbonate cabin and the engine arms. The frame itself is a light but strong structure that encloses the entire vehicle. “The inspiration and the main idea is to recycle plastic waste and combine it with reinforced nanotechnology and carbon fibers, creating a strong and light wave structure for future models,” explains Petrovic.

The concept can support avatars of iconic cars using graphics, linking the brand and the vehicle.

The Polycarbonate Cabin is its own unique entity, existing as a separate unit waiting at locations around town and anchored in any empty NTU frame it comes with. It also features laser-embedded translucent screens in the polycarbonate that come to life to form a “unique supercomputer inside the glass/polycarbonate”. This, in turn, serves the dual purpose of not only being a user interface for passengers inside the car, but also displaying 3D images of car brands that are visible to people inside. outside.

The motor arm is where all the futuristic magic of the Concept NTU resides, relying on Tesla’s wireless power transmission systems rather than traditional fuel tanks or lithium-ion batteries. “Inside the arms/columns there is also a powerful PC with an electric motor and a track system instead of the classic round frame,” explains Petrovic. Motor arms draw their wireless power from nearby power stations, but go so far as to share unused power with other nearby power stations and NTUs to create an efficient distributed wireless power network.

Currently in its 23rd edition, the Movin’On Challenge Design (whose participation is free) is now open for entries until the competition deadline of February 28, 2023. Entries will be judged by a prestigious international jury composed of the heads of candidates. . Design for large mobility organizations. The winners of the 23rd Movin’On Challenge design competition will be revealed at the Movin’On Summit in June 2023. This year, three entries will win Gold, Silver and Bronze spots and, in addition to their current format, the top three finalists will have the chance to meet with the Movin’On Challenge design team and jury representatives to review their applications, portfolio and career plans. To learn more about this year’s edition of the Movin’On Challenge Design, click here.

Founded in 2001, the Michelin Challenge Design was renamed Movin’On Challenge Design in 2020, reflecting its integration as a flagship program of the Movin’On Summit, the premier global gathering for sustainable mobility. Inspired by Michelin, the Summit brings together large companies, start-ups, public and academic authorities, NGOs and international organizations, as well as a community of experts and professionals to move from ambition to action. . “We have been encouraged by the continued growth in global participation in the Design Challenge program, and we are particularly pleased this year to see participants focus on the sustainable aspects of their mobility solutions,” said Kimbrelly Kegler, President of Movin. ‘ The challenge. Design.

Click here to visit the Movin’On Challenge Design site to learn more about the 2023 Challenge.
Click here to see all of the 2022 challenge winners.

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