Coty Inc (NYSE:COTY) (“Coty” or “The Company”), one of the world’s largest beauty companies with a portfolio of iconic brands, announced that its new Gucci Eau de Parfum, Where My Heart Beats , will be the first globally distributed fragrance that is made with alcohol from 100% recycled carbon emissions.
Available in stores on April 1, 2023, My Heart Beats Eau de Parfum is the latest fragrance from Gucci’s The Alchemist’s Garden collection, inspired by the art of alchemy. The fragrance uses the innovative CarbonSmart™ alcohol from Coty’s partner, LanzaTech. This new technological process captures carbon from industrial emissions and transforms it into alcohol for luxury perfumes.
Dr. Chimi Fan, Chief Science and Sustainability Officer at Coty, commented: “Coty is the first company to offer carbon-trapped alcohol in luxury fragrances for global distribution. It’s an inspiring example that sustainability is the ultimate driver of innovation. Aside from science, there’s something magical about recycling. “That’s why Gucci’s The Alchemist’s Garden Where My Heart Beats Eau de Parfum was the natural choice for our first fragrance created with 100% carbon-trapped alcohol. »
In March 2021, Coty announced its groundbreaking partnership with LanzaTech. Coty began producing the first fragrances distributed globally using this technology in January 2022. To date, Coty has introduced captured alcohol into its fragrances using mass balance methodology – this means that conventional alcohol is mixed with alcohol trapped by carbon. To launch The Alchemist’s Garden Where My Heart Beats Eau de Parfum, Coty separated the carbon-captured alcohol supply, making this fragrance the first globally distributed fragrance to market to be made from 100% alcohol. % captured by carbon.
Alcohol is a major ingredient in the manufacture of perfumes. Using a new source of alcohol converted from carbon emissions through LanzaTech technology, Coty and LanzaTech offer innovative solutions to reduce the environmental impact of the beauty industry. With this new approach to carbon capture, carbon emissions, normally released into the atmosphere, are recycled into alcohol pure enough to be used in luxury fragrances. Additionally, this process uses less water and reduces the need for agricultural land compared to traditional methods of alcohol production.
This innovation is a key development in Coty Beauty That Lasts’ sustainability strategy and follows Coty’s broader innovations in fragrance sustainability, including its first refillable fragrance, Chloé Rose Naturelle Intense Eau de Parfum.
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About COTY Inc.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands in fragrances, color cosmetics, and skin and body care. Coty serves consumers around the world, selling premium and mainstream products in more than 130 countries and regions. Coty and our brands empower people to express themselves freely and create their own vision of beauty; We are committed to having a positive impact on the planet. Learn more at coty.com or www.coty.com LinkedIn And Instagram.