New Crave Original Comedy, LATE BLOOMER, is in production

– Produced by and starring Jasmeet Singh Raina (Jus Reign), LATE BLOOMER is produced by Pier 21 Films, in association with Bell Media –
– The eight-part series features an ensemble cast, including Baljinder Singh Atwal, Sandeep Bali, Ashley Ganger, Sugenja Sri, Sachin Mahashi and Ahamed Weinberg –

Toronto (21 Apr2023) – Crave, in association with Pier 21 Films, announced today that production on the all-new comedy series is underway in Toronto and Hamilton, Open till late. Starring Jasmeet Singh Raina (Jus Reign), the eight-part series, based on Raina’s life as a millennial Sikh Punjabi celebrity and internet celebrity, follows up-and-coming content creator Jasmeet Dutta as he tries to balance his ambitions for success with his life. Commitment to family, community and culture. Raina is joined on screen by an ensemble cast including Baljinder Singh Atwal (DES PARDES) and Sandeep Bali as parents to Jasmeet, Gurdeep and Supinder. Ashley Junger (The Big Army) as Jasmeet’s sister, Manvi; Suginga Sri (The Handmaid’s Tale) and Sachin Mihashi as two friends, Chibi and Sunny; And Ahmed Weinberg (not sure) Neil’s cousin. “I look forward to this next step in my attempts at storytelling and filmmaking, and to bring South Asian perspectives that mainstream audiences have yet to see,” said Raina. We couldn’t be more excited to share with global audiences and fans of Jus Reign an amazing new side of Jasmeet with our… Open till latesaid Nicole Butler, executive producer, Pier 21 Films. “We are very fortunate to have Bell Media as a partner. Their long-standing support of Jasmeet and his insight into this series has been invaluable.” We are delighted to build on our successful partnership with Jasmeet Open till lateAnd for contributing to the effort to increase South Asian representation on screens,” said Justin Stockman, Vice President, Content Development and Programming, Bell Media. “Jasmeet is a unique talent, and we look forward to bringing his unique perspective to Crave.” Nicknamed Jus Reign, Raina reached out to the masses. worldwide across social media, including YouTube, and was an early content creator for Much Digital Studios in 2015. Known for deadpan comedy and commentary on race and pop culture, Raina is part of a group of storytellers who have forged a path to further represent South Asia in the mainstream media.

Open till late Produced by Pier 21 Films, in association with Bell Media, with participation from the Canada Media Fund, the Rogers Cable Network Fund, the Bell Fund, a Government of Ontario tax credit and a Canadian Film or Video Production tax credit, and is distributed internationally by Cineflix Rights. Jasmeet Singh Raina is the executive producer, star and creator, and Jasmeet Singh Raina is the executive producer. Shibli Zarghami serves as Executive Producer and Showrunner. Laszlo Barna, Nicole Butler, Karen Tsang, and Vanessa Steinmetz are the executive producers of Pier 21 Films, and Robbie David is the series producer. Luckna Edirisinghe Co-Executive Producer. Consulting producers are Russell Peters, Clayton Peters and Peter Huang, who also serves as series director. At Bell Media, Mike McShane is Director of Digital Development, Original Programming; Rachel Goldstein Cotto is Head of Development, Original Programming; Production manager is Chris Kelly. Sarah Foley is Head of Production, Original Programming; Carlene Kleepock is the General Manager of Original Programming. Justin Stockman is Vice President of Content Development and Programming. Karen Moses is Senior Vice President, Content and News Development.