According to a recent Storyblok survey, the Meta Quest headphones remain a strong competitor to the Apple Vision Pro.
A Storyblok survey of software and marketing industry leaders found that the introduction of the Apple Vision Pro shouldn’t worry Meta about the future of its Quest product line.
According to the survey, 44% said the Meta Quest headphones would be strong competition for Apple, while only 18% said the Apple Vision Pro would make them unnecessary.
That said, enthusiasm for the Apple Vision Pro is very high.
The survey found that 69% of respondents think it’s iPhone time for space computing, up from 60% in a previous WWDC survey, and 58% think it’s the next great digital platform.
92% of respondents are very or somewhat interested in creating content for the Apple Vision Pro program, compared to 80% in a pre-WWDC survey.
23% say the Apple Vision Pro will start to become an important device for their customers within the next year, and 43% say it’s within the next two years.
In terms of cost, 46% say they would pay $3,499 for an Apple Vision Pro, and 45% say maybe, compared to just 12% who say they would pay up to $3,000 and 10 % who say they d pay whatever the original price. WWDC survey.
Finally, the survey noted that only 1% said they weren’t interested in the Apple Vision Pro, compared to 7% in a pre-WWDC survey.
Dominik Angerer, co-founder and CEO of Storyblok, says that while the Apple Vision Pro proves to be a major asset for businesses, the Meta Quest headset is not out of the game.
“Our data collected before and after the main WWDC conference shows that Apple has done a good job of introducing Apple Vision Pro to enterprises,” Angerer said.
“Few believe it was another iPhone moment for Apple, but a growing number are willing to pay the high price of the device and create content for it, even though most believe that there are still two years to go before it is important to their customers. .”
“Anyone who says the Meta Quest headphones are dead after the Apple Vision Pro announcement should reconsider because the majority of executives surveyed believe they will be strong competition for Apple. »
“Real competition is good for Meta, and its starting point and pricing advantage gives customers more options for how they experience immersive content,” says Dominik Angerer.
The Storyblok content management system empowers developers and content teams to create better content experiences across any digital channel.
Storyblok enhances audience experiences through performance, security, enhanced omnichannel storytelling, and powerful personalization. The company empowers content teams to create and manage content intuitively and independently through visual drag-and-drop editing, custom collaborative workflows, and a digital asset manager.
Leading brands like Adidas, T-Mobile, Renault, and Oatly use Storyblok to shape digital storytelling.
