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YouTube is testing disabling videos for people with ad blockers

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YouTube plays a major role in playing videos for viewers who use ad blockers. The company has confirmed the edge It’s running a “small, global experiment that urges viewers with ad blockers to allow ads on YouTube or try YouTube Premium.”

The statement comes after some people started noticing a quick new warning that video playback could be interrupted if YouTube detects frequent use of ad blockers. Android Authority mentioned earlier In these tests, which prevent viewers from watching more than three videos when the ad blocker is active.

“The discovery of ad blockers is not new, and other publishers regularly ask viewers to disable ad blockers,” Google spokesperson Oluwa Falodun said. the edge by email. YouTube insists users will receive multiple notifications urging them to stop using the tools — or, alternatively, sign up for YouTube Premium — before any of their views are disabled.

YouTube says viewers will receive multiple warnings before disabling playback

“We take game deactivation very seriously and will only deactivate the game if our viewers ignore repeated requests for permission from YouTube ads,” reads the email Fallodon sent to the edge is reading. In cases where viewers feel they have been wrongly flagged as using an ad blocker, they can share those comments by clicking the link in the prompt.

These actions indicate that YouTube is toughening its stance against ad blockers and justifying the move by saying that all these ad spots are necessary to get creators paid for their content — and to keep the platform free. “YouTube’s ad-supported model powers a diverse ecosystem of content creators, giving billions of people global access to content for free with ads,” the company’s statement read.

YouTube has increasingly tested the patience of its users by experimenting with a heavier ad load in recent years. Last September, the company Servi up to 10 clips cannot be ignored In a commercial break in another of its experiments. And in May, YouTube announced that 30-second ads would run on television platforms.

YouTube Premium removes ads from the service (and includes other benefits like offline downloads and YouTube Music Premium) at $11.99 per month or $119.99 per year. Last November, the company announced that it had surpassed 80 million subscribers on YouTube Premium and YouTube Music. So if protecting creators’ revenue is a charitable pretext to follow, the company has every reason to direct more people to its recurring monthly subscription.

We want to inform viewers of this The ad blocker violates youtube’s Terms of Service and makes it easier for them to allow ads on YouTube or try YouTube Premium for an ad-free experience,” the company said in its email to the edge.

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