After several delays, Apple finally unveiled its Vision Pro ‘space computer’ to the world a month ago and gave itself plenty of wiggle room, saying the speaker will go on sale early next year. Meanwhile, its industrial partners were expected to improve yields and solve other problems.
However, things won’t go as planned, according to reports. financial timesApple’s internal target of selling 1 million units in the first month of availability has been lowered. Two insiders say Luxshare, which assembles the headphones, is now looking to produce fewer than 400,000 units in 2024. Two component suppliers have reportedly received orders for just 130,000 to 150,000 units for next year.
The most expensive components cause the biggest headaches – the two small OLED displays, made by Sony and TSMC, suffer from lower yields.
Apple is working on a cheaper headset and investigating other display types such as mini-LEDs, but ultimately decided to stick with micro-OLED. Cupertino is talking to Samsung and LG to try to recruit them as lower-cost display suppliers for the unit (there’s also a second-generation flagship in the works).
Anyway, the design is quite complex and includes unique features such as EyeSight, which projects and Extra View, which is visible to others. Cutting-edge technology such as tiny, high-resolution OLED displays (which create the image for the wearer) inevitably caused problems when Apple tried to ramp up production – which is why the launch was set months later. the announcement. However, Apple and its partners seem to have underestimated the challenge.
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