Alexia Laroche-Joubert, the well-known French producer behind some of the country’s longest running hits, has been appointed CEO of Banijay France.
Following François de Brugada, La Roche-Joubert will lead the French portfolio of 15 written and unwritten brands and will be responsible for developing and diversifying the pipeline, attracting new talent, and identifying new sources of growth and leadership. Collaborate with the wider group internationally to maximize operating opportunities. The deadline is effective September 1.
Laroche-Joubert has worked at Banijay since 2016 and served as CEO of Adventure Line Productions (ALP). She recently launched her own script label, Screen Line Productions.
Laroche-Joubert is credited with executive producing TF1’s “Koh Lanta,” the local adaptation of “Survivor” for over two decades, and France 2’s “Fort Boyard” that has been broadcast for over 30 years. He also reshaped the Miss France contest, making it the top three unregistered shows in France in recent years.
Laroche-Joubert began her career as a producer on M6 Loft Story (“Big Brother”), “Star Academy” and “Secret Story” on TF1, as well as Les Ch’tis and Les Marseillais on W9. She was also a juror on Popstars in France. Prior to joining Banijay, she spent over 10 years with the Canal+ Group and became Editor-in-Chief of TF1. She was previously Director of Programs at Endemol France under Stéphane Courbit.
“Alexia has been a leading force for us in France for several years and, with an entrepreneurial spirit and creative spirit at her heart, she is the perfect person to lead our French operations from now on,” said Marco Bassetti, Banigay. CEO. “She is well-respected, strategic and with an impressive credit profile, and we are confident her experience and knowledge will be invaluable in driving the business to new heights as we seek to further diversify and enhance our offering,” Pasetti continued.
Laroche-Joubert said: “From start-ups to established brands like ALP, I have had a career fueled by entrepreneurship and in Banijay I have found a home where I can continue to indulge my creative passions.
The executive said the decision to lead Panigay France was the “logical next step”. “We have an incredibly strong production offering and I look forward to working with the CEO and his teams to drive diversification, leverage additional formats, cross-company collaborations and most importantly attract new talent.”
De Brugada, who was hailed by La Roche-Jobert for leaving Banigay France as “the number one producer in the country,” will lead FL Entertainment’s new live events division from September.
The division, called Banijay Events, will build on Banijay parent company FL Entertainment’s recent investment in The Independents, a global marketing and communications group for luxury and lifestyle brands, as well as Banijay’s acquisition of Balich Wonder Studio, the Italian entertainment group.